Independent Christian retailers have their own set of issues. Inherent in Christian retail is the desire to see life-changing product in the hands of people everywhere. It’s important to remember three things that are important to the purpose and design of your store:

1. Christian stores are specialty stores and sell more Christian resources than all other channels combined. Consumers can find the full line of front list, back list and even mid-level new releases. This is something big box outlets cannot do. And it demands a design to support it.
   
2. Christian stores have become destination stores for consumers. The tides are turning. People want to buy from people with whom they can have a relationship and a sense of community. No big box outlet will ever come close to that.
   
3. Christian retailers require an environment fit for all who enter her doors – both Christian and non-Christian. For the Christian, not only product selection but a sense of community and connectedness is important. For the non-Christian, an unthreatening, approachable, genuinely friendly environment is necessary for them to be able to focus on the product.

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