DESIGNIDENTITY

The question is often asked
"Are there tools that can be
used to enhance the perfor-
mance of my bookstore?"

The answer is yes!

Our years of experience have shown that there are
several basic tools that are
key to running a successful retail store. Our newest offering, Retail Essentials,
is a comprehensive service
designed to help you plan, execute, and manage the overall store development process.

Inventory Planning and Analysis
With thousands of titles in print and more coming out everyday, it can be overwhelming to choose your inventory and have the confidence that you're investing your dollars wisely in those items that will meet the needs of your customers. Our knowledge of the industry will help you select the highest quality merchandise and develop the best inventory for your store.

Store Operations
Running a retail business requires a set of day to day policies and procedures that keeps the customer in mind. It's five times more expensive to get new customers than to keep existing ones. Our customized operations manual helps you implement consistent and efficient daily operating procedures and provide tools for managing your staff and volunteers.

Visual Merchandising Training
First Impressions do count so you'll want to look your best when you open for business
and visual merchandising has the power to drive higher unit sales increase margins, and stimulate repeat purchases. This training will provide proven visual merchandising techniques to create impactful endcap presentations, feature area displays and bulk of stock presentations. In addition we are available to come to your site to facilitate this training as well as your initial product merchandising.

Customer Service Staff Training
If your store's goals are to increase sales our staff must ensure customers are provided with helpful friendly service. This type of service earns the trust of customers and makes it more likely they will return. Our in-store meetings will help you deliver consistent experiences for your customers and set expectations for your staff in helping them create a positive environment.